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Is your company willing to grow on the international market?

International Business Coaching


Are you aiming for international growth in your company? Interested in developing products to meet the needs of global markets? KareliaBite offers international business coaching for companies in the food and natural products industries. During these coaching sessions, you will create a roadmap for purposeful internationalization.

In KareliaBite coaching, you will clarify your company's internationalization objectives, discover new export opportunities, and identify areas for development. The coaching packages are built around themes of international food and natural products industry events, as well as visits from international experts and stakeholders.

Conducted as open group coaching, the sessions provide expert guidance and pre-tasks to help you create a purposeful growth plan supporting internationalization. Group discussions and peer support from fellow entrepreneurs offer valuable exchanges of experiences and fresh perspectives for developing your business and product strategy. Companies at various internationalization stages can learn from each other during these coaching sessions.

The coaching is for you if:

  • Your company is actively planning internationalization.
  • Your company is interested in increasing the value-added of its products.
  • You are committed to participating in coaching sessions.

International Business Coaching Packages in Spring 2024

You can participate in the coaching packages and sessions of your choice, even if your company is not attending the trade fair.

GoGlobal - KareliaBite 1: Internationalisation in Premium Markets Plus sign

Content of KareliaBite 1 Coaching Package:

1. Coaching Workshop: Prepare for Internationalisation
Monday, March 25, 2024, from 12:00 to 16:00
Location: Joensuu Science Park, Orange Hall seminar room, Building 3A, 4th floor.
For more information and registration for the coaching workshop by March 20, contact:

Coaching Workshop content:

  • What resources does internationalisation require from a company?
  • How to prepare for international trade fairs?
  • What should the product or packaging be like?
  • What is the significance of sustainability?

2. Markt des Guten Geschmacks Fair, Stuttgart, April 4-7, 2024
For more information of the fair visit, contact:

3. Coaching Workshop: Insights from the Markt des Guten Geschmacks Fair 
Wednesday, April 17, from 12:00 to 16:00.
What was learned? What could I utilize in my own business and how? Demand trends and competitive factors in Central Europe. For more information and registration for the coaching workshop by April 10, contact:

GoGlobal - KareliaBite 2: Diverse Export Opportunities in the Luxury Yacht Industry Plus sign

Contents of KareliaBite 2 Coaching Package:

  • Export Opportunities in the Luxury Yacht Industry
    Thursday, May 16, 2024, from 12:00 to 4:00 PM
    Explore export opportunities in the luxury yacht industry at the Superyacht Foodie & Superyacht Cluster event, hosted in Joensuu as an East Finland information session. This event offers you the chance to pitch your product or service, receiving valuable feedback on its suitability for the superyacht market. Moreover, it presents a unique opportunity to network, discover new business partners, and gain inspiration for expanding your operations into new markets.
    Additional information and registration by Monday, April 29, 2024.
GoGlobal – KareliaBite 3: Online Visibility – Coaching on Online Visibility for internationalizing companies Plus sign

Online Visibility – Coaching on Online Visibility for internationalizing companies

Thursday, May 23, 2024, from 12:00 PM to 4:00 PM
Location: Science Park, Coaching Class (Building 3B, 4th floor)

Sign up for the coaching session by May 20th here!

Contents of KareliaBite 3 Coaching Package:

  • ABC of Visibility – How does a company rise to the top of search results?
    • Relevance to the searched query
    • Do I do it myself or buy it ready-made? 

  • The role of language
    • Keywords, regional presence, page translations
    • The company's tone on social media
    • Regional domain or language translation?
  • Basic tools for improving visibility, examples
    • Keyword analysis, Google Ads / Keyword ideas (who examines the keywords?)
    • Improving websites on
    • Content, translations, competitor analysis: ChatGPT, Copilot, Gemini
  • Get your company profile in order on search engines.