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Is your company willing to grow on the international market?

International Business Coaching


Are you aiming for international growth in your company? Interested in developing products to meet the needs of global markets? KareliaBite offers international business coaching for companies in the food and natural products industries. During these coaching sessions, you will create a roadmap for purposeful internationalization.

In KareliaBite coaching, you will clarify your company's internationalization objectives, discover new export opportunities, and identify areas for development. The coaching packages are built around themes of international food and natural products industry events, as well as visits from international experts and stakeholders.

Conducted as open group coaching, the sessions provide expert guidance and pre-tasks to help you create a purposeful growth plan supporting internationalization. Group discussions and peer support from fellow entrepreneurs offer valuable exchanges of experiences and fresh perspectives for developing your business and product strategy. Companies at various internationalization stages can learn from each other during these coaching sessions.

The coaching is for you if:

  • Your company is actively planning internationalization.
  • Your company is interested in increasing the value-added of its products.
  • You are committed to participating in coaching sessions.

Business Coaching and Events related to trade fair trips to Germany in 2024

Explore upcoming coaching sessions and events.

KareliaBite event: International Food Gifts on October 10, 2024 Plus sign

International Food Gifts Event
Thursday, October 10, 2024, from 12:00 to 16:00
Location: Science Park, Temple of Challenge Hall (Building 3A, 4th floor).

Please register for the International Food Gifts event on October 10 by emailing Satu Niiranen at

KareliaBite Coaching: Sustainability 2 Group Coaching on September 17, 2024 Plus sign

Sustainability 2 Group Coaching
Tuesday, September 17, 2024, from 12:00 to 16:00
Location: Science Park, Orange Hall (Building 3A, 4th floor).

What would be an even more impactful way for your company to act more responsibly?

Please register for the Sustainability 2 group coaching on September 17 by emailing Satu Niiranen at

KareliaBite Event: Food Industry and University of Eastern Finland Research Collaboration on August 19, 2024 Plus sign

Food Industry and University of Eastern Finland Research Collaboration
Monday, August 19, 2024, from 10:00 to 12:00
Location: Science Park, Coaching Class Room (Building 3B, 4th floor).

How can university collaboration accelerate your food or natural product business?

Welcome to learn about the University of Eastern Finland's diverse research and development opportunities for businesses:

  • Funding opportunities
  • Food safety
  • Health potential of raw materials
  • Business assignments in education.

The event will cover various funding opportunities, such as applying for Business Finland funding. Additionally, topics include the health potential of raw materials and food safety.

Research collaboration can provide your company and funders with diverse data to support decision-making, through measurements, surveys, and interviews.

The university continuously seeks business cases and assignments for education, where students can analyze and solve challenges in companies' product and business development.

The University of Eastern Finland hosts international Master of Public Health program students from around the world, who can provide valuable insights, for example, into potential export markets.

Experts have extensive experience in implementing various research projects with companies of various sizes:

  • Kati Väkeväinen, food safety (University of Eastern Finland)
  • Jenni Korhonen, business research and development (University of Eastern Finland)

Please register for the Food Industry and University of Eastern Finland Research Collaboration event on August 19 by emailing Satu Niiranen at

KareliaBite Coaching: Sustainability 1 Group Coaching on August 13, 2024 Plus sign

Sustainability 1 Group Coaching
Tuesday, August 13, 2024, from 12:00 to 16:00
Location: Science Park, Orange Hall (Building 3A, 4th floor).

What is sustainability and its various aspects in business?

Please register for the Sustainability 1 group coaching on August 13 by emailing Satu Niiranen at

KareliaBite Coaching: Online Visibility – Coaching on Online Visibility for internationalizing companies, May 23, 2024 Plus sign

Online Visibility – Coaching on Online Visibility for internationalizing companies

Thursday, May 23, 2024, from 12:00 PM to 4:00 PM
Location: Science Park, Coaching Class (Building 3B, 4th floor)

Sign up for the coaching session by May 20th here!

Contents of KareliaBite Coaching Package:

  • ABC of Visibility – How does a company rise to the top of search results?
    • Relevance to the searched query
    • Do I do it myself or buy it ready-made? 

  • The role of language
    • Keywords, regional presence, page translations
    • The company's tone on social media
    • Regional domain or language translation?
  • Basic tools for improving visibility, examples
    • Keyword analysis, Google Ads / Keyword ideas (who examines the keywords?)
    • Improving websites on
    • Content, translations, competitor analysis: ChatGPT, Copilot, Gemini
  • Get your company profile in order on search engines.
KareliaBite Event: Harnessing Networks for Food Industry Product Development on May 17, 2024 Plus sign

Networking for Strength in Food Industry Product Development - Collaboration Event

Time: May 17, 2024, from 9:30 AM to 2:00 PM
Location: Soinilan Oy, Parkkilantie 120, 82200 Hammaslahti
The event will be arranged in Finnish. 

Are you looking to develop your products and find new partners in food industry product development? Do you need feedback on your products and their suitability for domestic and export markets?

Welcome to the food entrepreneurs' event at Soinila's premises to build a new kind of collaboration and product development network in the food industry, which strengthens your company's position in both domestic and export markets. At the same time, you'll get to know other entrepreneurs and products, and update your product development expertise.

Also brainstorming collaboration opportunities is Mikko Ilmoniemi from Jyväs-Hamppu in Central Finland. Mikko is an experienced product developer and artisan food producer who cultivates oil hemp on his own farm and processes products for the Jyväs-Hamppu product range. He won the artisan food championship in 2020, received the Local Food Act award in 2023, and markets his products in the international premium market as well. At the event, you can also receive feedback on your company's products from him.

The event is open to all companies and is jointly organized by the KareliaBite project for exporting food and natural products and Riveria's Jotpa training program for sales and marketing expertise in domestic and export markets.

Please bring your own company product samples!

The event accommodates 20 people.

Additional information and registration by May 14th, contact to:


9:30 - Coffee and snacks available
10:00 Welcome, Hanne Husso and Marja-Leena Hirvonen
Introduction to Soinila by Piia and Markku Soininen
10:30 Food industry updates from Central Finland and experiences from the international premium market, Mikko Ilmoniemi, Jyväs-Hamppu
11:00 Networking workshop
13:00 Summary and agreement on next steps
14:00 Event finishes

KareliaBite Event: Diverse Export Opportunities in the Luxury Yacht Industry, May 16, 2024 Plus sign

Export Opportunities in the Luxury Yacht Industry

Thursday, May 16, 2024, from 12:00 to 4:00 PM

Explore export opportunities in the luxury yacht industry at the Superyacht Foodie & Superyacht Cluster event, hosted in Joensuu as an East Finland information session. This event offers you the chance to pitch your product or service, receiving valuable feedback on its suitability for the superyacht market. Moreover, it presents a unique opportunity to network, discover new business partners, and gain inspiration for expanding your operations into new markets.

Additional information and registration by May 13, 2024.
KareliaBite Coaching: Internationalisation in Premium Markets, April 17, 2024 Plus sign

Content of KareliaBite Coaching Package:

1. Coaching Workshop: Prepare for Internationalisation
Monday, March 25, 2024, from 12:00 to 16:00
Location: Joensuu Science Park, Orange Hall seminar room, Building 3A, 4th floor.
For more information and registration for the coaching workshop by March 20, contact:

Coaching Workshop content:

  • What resources does internationalisation require from a company?
  • How to prepare for international trade fairs?
  • What should the product or packaging be like?
  • What is the significance of sustainability?

2. Markt des Guten Geschmacks Fair, Stuttgart, April 4-7, 2024
For more information of the fair visit, contact:

3. Coaching Workshop: Insights from the Markt des Guten Geschmacks Fair 
Wednesday, April 17, from 12:00 to 16:00.
What was learned? What could I utilize in my own business and how? Demand trends and competitive factors in Central Europe. For more information and registration for the coaching workshop by April 10, contact: