Innoo - Product and Service Development Coaching

The Innoo Product and Service Development Coaching is designed for entrepreneurs and businesses looking to develop new products or services and turn their ideas into commercially viable business opportunities.

During the coaching program, we guide you step by step through the key questions and perspectives of product and service development. You will gain practical tools and methods to put your idea into practice and move it towards successful commercialization. 

Benefits of the Innoo Coaching Program

• Clarity and direction – refine your product or service idea and identify its market potential
• Expert guidance – challenge your thinking and explore your idea from new perspectives
• Proven development process – move systematically towards commercialization
• Peer support – share ideas and experiences with other entrepreneurs
• Networks – connect with educational institutions and expert organizations that can support your development work
• Practical tools – gain support for customer insight, productization, piloting, funding, and launch

Program Content & Key Themes

• Refining your idea – what problem are you solving, and for whom?
• Piloting and service design – test and develop your idea based on customer needs
• Profitability and funding options – how will your idea generate revenue, and how can you finance its development?
• Development partners – make use of experts and educational institutions
• Productization and scalability – turn your idea into a profitable and scalable business
• Branding and launch – differentiate your offering and bring it to market
• Finalization and action plan – create a clear roadmap for moving forward

Who is the Innoo Coaching for?

This program is suitable for you if:

• You are developing a new or significantly improved product or service for your company
• You want to test and validate your idea before commercialization
• You are at any stage of development, from ideation to prototyping or piloting
• You are looking for expert guidance, new perspectives, and practical development tools
• You are ready to challenge your thinking and move your idea forward
• You can commit to eight coaching sessions at Business Joensuu’s premises in Tiedepuisto

How the Innoo Coaching works

• The coaching is delivered in small groups of like-minded entrepreneurs
• Eight sessions are held approximately every two weeks, with each session lasting three hours
• Practical pre-assignments and tasks are completed between sessions
• Discussions are confidential and supported by a formal coaching agreement
• The program is highly interactive and hands-on – instead of lectures or ready-made solutions, you receive guidance that helps you discover the right insights and next steps for your business

Price & Participation 

Participation fee: €150 + VAT / company.
The coaching is considered de minimis aid amounting to €1,600.

Participation requires commitment to the full coaching program. All participants sign a confidentiality agreement covering the entire group. 

What Participants Say

💬 “The best part was the feedback, ideas, and connections from other participants and coaches.”
💬 “The group gave me confidence in my product – without it, I wouldn’t have started development.”
💬 “The coaching helped me dedicate time to product development.”
💬 “It works really well in this format!”