SOHJO Business Event 2027 in Joensuu 18-19 February 2027

SOHJO Business Event 2027 Is on Its Way! 

Eastern Finland’s biggest and boldest business event will take place in Joensuu, Finland, on 18–19 February 2027, bringing together entrepreneurs, businesses, startups and innovators.

The 2027 event is organised by XP Crew Oy. Discover the speaker announcements, tickets, program updates and partnership information here:
Go to SOHJO 2027

Interested in becoming a SOHJO 2027 partner?
Get in touch with the event organiser, XP Crew Oy:
hello@xpcrew.fi
Janne Eerola, +358 50 303 1470
Samuel Stainer, +358 44 970 6308

26–27 March 2026 | Original Sokos Hotel Kimmel, Joensuu, Finland

SOHJO Business Event 2026 – Relive the Luminous Moments

SOHJO 2026 brought together startups, businesses, investors and creative minds in Joensuu to spark innovation, new partnerships and growth.

Under the theme Luminous, the event featured inspiring international keynotes, expert panels, workshops and networking. The program explored photonics and light-based technologies, AI and robotics, digital border security and dual-use technologies, startup growth, capital markets and the role of creativity in business and innovation.

One of the event's highlights was the iconic Nasdaq Closing Bell Ceremony, held in Joensuu – a rare occasion in the Nordics.

Thank you to all participants, speakers, partners and volunteers for making SOHJO 2026 a luminous success!

#SOHJO #Susicorn @businessjoensuu

SOHJO Business Event 2026_Nasdaq Closing Bell Ceremony_Photo by Harri Saynevirta - Business Joensuu
SOHJO Business Event 2026 Registration point
The registration point occupied by enthusiastic volunteers. Photo: Harri Säynevirta
SOHJO Business Event 2026 Luminous Hosts
Luminous Hosts Harri Kolehmainen and Preeti Jadhav. Photo: Harri Säynevirta
SOHJO Business Event 2026 hall getting crowded
The Susicorn Stage hall getting crowded with humans and humanoids. Photo: Harri Säynevirta
SOHJO Business Event 2026 Audience
 Photo: Harri Säynevirta
SOHJO Business Event 2026 SOHJO Logo with Ina Mikkola
SOHJO Logo with Ina Mikkola. Photo: Risto Takala
SOHJO Business Event 2026 Kari Kola Streaming
Light Artist Kari Kola streamed his keynote speech from Australia. Photo: Risto Takala
SOHJO Business Event 2026 Panelists on Hype vs Purpose
Panel discussing the importance of emphasizing purpose over hype in branding. Photo: Harri Säynevirta
SOHJO Business Event 2026 The Nasdaq Bell
Thomas Mathews from Abloy closed the stock trading day on Susicorn Stage with Erja Retzén, Nasdaq. Photo: Harri Säynevirta
SOHJO Business Event 2026 Match Made in Joensuu
Match Made in Joensuu. Photo: Harri Säynevirta
SOHJO Business Event 2026 Studio Käpynä AI Art Installation with LuovAIn!
Real time AI Art Installation by Studio Käpynä Oy with LuovAIn! Project. Photo: Harri Säynevirta
SOHJO Business Event 2026 20260327 024 Harri Säynevirta
Breathing Coach Hermanni Hakalisto on his keynote. Photo: Harri Säynevirta
SOHJO Business Event 2026 Ronny Eriksson - ODD, Bold and Brilliant
Ronny Eriksson on his keynote about the next generation of bold entrepreneurs and visionaries. Photo: Harri Säynevirta
SOHJO Business Event 2026 Audience
 Photo: Harri Säynevirta
SOHJO Business Event 2026 - Stacy K Vaughn
Stacy K Vaughn finishing her keynote about doing business with U.S. Government. Photo: Verna Lukkari
SOHJO Business Event 2026 Jiri Jormakka
Jiri Jormakka on his keynote about Kelluu. Photo: Risto Takala
SOHJO Business Event 2026 Peter Vesterbacka
Peter Vesterbacka: Impossible is Nothing. Photo: Risto Takala
SOHJO Business Event 2026 Peter Vesterbacka
Peter Vesterbacka: Impossible is Nothing. Photo: Harri Säynevirta
SOHJO Business Event 2026 - Recolth - Susicorn Startup Competition Winner 2026 - Business Joensuu
Nicholas Kosonen of Recolth Oy pitching for  Susicorn Jury. Photo: Harri Säynevirta
Susicorn Startup Competition Finalists 2026 and Jury
Susicorn Startup Competition Finalists 2026 and Jury. Photo: Harri Säynevirta
SOHJO Business Event 2026 Susicorn Trophy
The Susicorn Trophy. Photo: Risto Takala

Explore the luminous program, inspiring speakers, impactful side events, partner shows and memorable moments of SOHJO 2026. 

 

Susicorn Startup Competition - Stamp white

Susicorn Startup Competition 2026

The Susicorn Startup Competition showcased bold business ideas and innovations with international growth potential. Five finalists pitched their innovations live at SOHJO on 27 March 2026, competing for the Brightest Susicorn Award and the attention of investors and business partners.

The next Susicorn Startup Competition will take place in early 2028.

SOHJO News

Luminous SOHJO 2026 Partners