Benefits of the Business Sale Readiness Coaching

With coaching, you ensure your business is at its highest value when it’s time to exit. 

  • Higher business value - learn how to increase the value of your business before you sell
  • Stronger negotiating power – understand what buyers really value and how it affects the deal price 
  • A clear plan – get concrete steps to build a saleable business 
  • Deal readiness – understand how your role, finances, and processes impact the transaction and purchase price 
  • A smooth sales process - reduce risks and uncertainties before the deal

Program content

  • Clarifying the current state of the business and assessing your sales fitness
  • Identifying areas for value enhancement
  • The buyer's perspective and value creation
  • Examining the impact of finances, roles, and processes on the transaction price 
  • Building a plan to improve saleability

Who is the coaching suitable for?

The coaching is particularly suitable for SMEs in the form of limited companies, when:

  • you are considering selling your business in the next few years (3-5 years)
  • you want to ensure the development of the value of your business
  • you want to prepare for a takeover well in advance
  • your company has a revenue of more than € 100 000
  • your company has employees

This is how the Business Sale Readiness Coaching works

The coaching is a practical and clear five-week package, where you build a step-by-step plan to prepare your business in for selling.

  • 4 inspiring coaching workshops - 3.5 hour sessions every week
  • 1 follow-up and expert meeting after the coaching - with an expert to answer questions such as tax issues related to selling a business
  • Group coaching - a confidential group of around 6 companies

Coaching price and how to participate

The coaching is free of charge, but requires commitment.

A participation agreement, including confidentiality terms, will be signed and applies to the entire group. 

Apply for the Business Sale Readiness Coaching

Get started now - make your business sellable and attractive to buyers.
You can apply even if you can't attend the coaching days - just mention it in the additional information field. We will let you know the date of the next training session.

The coaching will be held at Business Joensuu (Tiedepuisto, 3B-building, 4th floor, Länsikatu 15).

Coaching
Coaching on Thursdays 22.10., 29.10., 5.11. and 12.11.2026 at 12.30 - 16.00. Follow-up and expert meeting on Thursday 26.11.2026 at 12.30 - 16.00.
Joensuu
Preparation for Business Sale, Business Value Growth, Sale Readiness, Business Sale, Peer support and networking

Contact Us

If you are interested in the suitability of coaching or would like to discuss the sale of your business, please feel free to contact Heli or Jouko.

Heli Hirvonen
Heli Hirvonen
Development Manager (Municipal responsibilities: Heinävesi, Joensuu)
Services of a start-up company, investments, development, financing, transfer of ownership
heli.hirvonen@businessjoensuu.fi
heli.hirvonen@businessjoensuu.fi
Jouko Piirainen
Jouko Piirainen
Business Specialist
Transfer of ownership, acquisition, sale of companies, takeover, stock exchange, business transaction, share acquisition, generation change, Estonia
jouko.piirainen@businessjoensuu.fi
jouko.piirainen@businessjoensuu.fi

Business Sell Readiness Coaching is a part of the BOCOD - Boosting Continuity and Digitalisation of Rural Region Businesses project, funded by the Interreg Northern Periphery and Arctic programme.

Interreg Logo Northern Periphery and Arctic RGB Color-png

Sign up for our free newsletters

News, trends, and success stories from the Joensuu region business community directly to your email. 

Heli Hirvonen Development Manager (Municipal responsibilities: Heinävesi, Joensuu)

Services of a start-up company, investments, development, financing, transfer of ownership

+358 400 956 178 +358 10 419 8053

Jouko Piirainen Business Specialist

Transfer of ownership, acquisition, sale of companies, takeover, stock exchange, business transaction, share acquisition, generation change, Estonia

+358 400 264 434 +358 10 419 8059