Get started now - make your business sellable and attractive to buyers.
You can apply even if you can't attend the coaching days - just mention it in the additional information field. We will let you know the date of the next training session.
The coaching will be held at Business Joensuu (Tiedepuisto, 3B-building, 4th floor, Länsikatu 15).
Business Sale Readiness Coaching
Is your business likely to be up for sale in the next few years, or do you want to strengthen its value before the time comes? The Business Sale Readiness Coaching program helps ensure your business is in sale-ready condition and supports you in maximizing its value and achieving the best possible outcome when it’s time to sell.
The Business Sales Readiness Coaching gives you a clear picture of your company’s current state and practical ways to increase its value before a business transfer.
In this hands-on coaching session, you will identify what buyers value, develop key areas of your business, and build a plan to help you achieve the best possible price.
When your business is ready for sale:
- Your business value increases
- Buyers gain a clear and attractive overall picture
- The transaction process becomes smoother
- You are in a stronger position to achieve a successful sale
Benefits of the Business Sale Readiness Coaching
With coaching, you ensure your business is at its highest value when it’s time to exit.
- Higher business value - learn how to increase the value of your business before you sell
- Stronger negotiating power – understand what buyers really value and how it affects the deal price
- A clear plan – get concrete steps to build a saleable business
- Deal readiness – understand how your role, finances, and processes impact the transaction and purchase price
- A smooth sales process - reduce risks and uncertainties before the deal
Program content
- Clarifying the current state of the business and assessing your sales fitness
- Identifying areas for value enhancement
- The buyer's perspective and value creation
- Examining the impact of finances, roles, and processes on the transaction price
- Building a plan to improve saleability
Who is the coaching suitable for?
The coaching is particularly suitable for SMEs in the form of limited companies, when:
- you are considering selling your business in the next few years (3-5 years)
- you want to ensure the development of the value of your business
- you want to prepare for a takeover well in advance
- your company has a revenue of more than € 100 000
- your company has employees
This is how the Business Sale Readiness Coaching works
The coaching is a practical and clear five-week package, where you build a step-by-step plan to prepare your business in for selling.
- 4 inspiring coaching workshops - 3.5 hour sessions every week
- 1 follow-up and expert meeting after the coaching - with an expert to answer questions such as tax issues related to selling a business
- Group coaching - a confidential group of around 6 companies
Coaching price and how to participate
The coaching is free of charge, but requires commitment.
A participation agreement, including confidentiality terms, will be signed and applies to the entire group.
Apply for the Business Sale Readiness Coaching
Contact Us
If you are interested in the suitability of coaching or would like to discuss the sale of your business, please feel free to contact Heli or Jouko.
Business Sell Readiness Coaching is a part of the BOCOD - Boosting Continuity and Digitalisation of Rural Region Businesses project, funded by the Interreg Northern Periphery and Arctic programme.

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Heli Hirvonen Development Manager (Municipal responsibilities: Heinävesi, Joensuu)
Services of a start-up company, investments, development, financing, transfer of ownership
Jouko Piirainen Business Specialist
Transfer of ownership, acquisition, sale of companies, takeover, stock exchange, business transaction, share acquisition, generation change, Estonia