SOHJO Business Event - Shaping the Luminous Future | March 26-27, 2026

March 26–27, 2026
Venue: Original Sokos Hotel Kimmel, Joensuu

SOHJO 2026 is Eastern Finland’s biggest business event.
It unites startups, investors, innovation, technology, and creativity – to meet the future together.

The Spark you can only find in Eastern Finland, powered by Business Joensuu.

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SOHJO Business Event 2025 | Business Joensuu

International Festival of Inspiration and Creativity

SOHJO 2026 business event brings together inspiring keynotes, expert panel discussions, hands-on workshops and cross-sector collaboration from all over the world. More than just an event, it is Eastern Finland’s coolest and boldest stage for entrepreneurship, startups, creativity and encounters – filled with pure business festival spirit.

The primary language of the festival will be English.
Dress code: Business Festival.

SOHJO kicks off with side events across Joensuu throughout the week leading up to the main festival days. From networking meetups to creative sessions, these gatherings keep the coolest business festival atmosphere alive, turning the city into a vibrant hub of ideas, creativity and encounters.

The SOHJO 2026 event program are about to drop!

SOHJO Keynote Speakers

We’re excited to announce the first keynote speakers for SOHJO 2026 - with more big announcements on the way!

Peter Vesterbacka

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Sanna Rautio

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Ronny Eriksson

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Kari Kola

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Susicorn Startup Competition

Susicorn is where bold, future-shaping business ideas and startup innovations compete for the Brightest Susicorn Award, a launchpad for growth from the Joensuu region to the world, and the attention of investors and partners. The competition is open to entrepreneurs, startups, researchers, students, and innovation-driven individuals and teams from Finland and abroad.

Entry to Susicorn competition is open January 1–31, 2026.

The Susicorn final - Pitch for the Brightest Susicorn - will take place at SOHJO on March 27, 2026, where six finalists will pitch their innovations live on stage to the Susicorn jury and audience.

SOHJO Teaser Ticket €110

From investors and business innovators to public-sector leaders, educators, and curious minds — SOHJO is for everyone shaping the future.

SOHJO’s first speakers are out — an there’s much more to come!

These reduced-price two-day SOHJO 2026 Teaser Tickets are your chance to secure your spot at Eastern Finland’s most exciting business event early and save big before prices rise.

Only a limited number of Teaser Tickets available.

SOHJO Teaser Ticket price: €110 (+ VAT 25.5%)

SOHJO event ticket includes:

Access to the entire SOHJO program on March 26–27, 2026
Early access to the B2B matchmaking and networking platform – book the best meeting slots with the most interesting SOHJO attendees in advance.
Lunch on SOHJO Friday, March 27
Non-stop coffee & tea throughout both event days

€110 + VAT 25.5%

Buy your SOHJO 2026 Ticket

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

“The talks were inspiring and covered the event’s theme broadly!"

SOHJO Business Event 2025 - Thinglink's key note - Business Joensuu - valokuvaaja Harri Säynevirta

"What stuck with me most from SOHJO was the amazing buzz. There was almost an overload of options — so many interesting presentations, I wished I could’ve been in two places at once!"

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

"The event had the feel of a major production—even a Slush-level vibe! For me, the panel discussions were the highlight, especially the NATO-themed discussion downstairs, which really stood out. This kind of wake-up call is exactly what we need about the dangers of TikTok and similar platforms, phishing, and cyber threats."

SOHJO Business Event 2025 - Suden Suu Pitch Competition - Business Joensuu

"The Suden suu pitch competition was interesting and showcased new business ideas beautifully!"

SOHJO Business Event 2025 - Business Joensuu - Valokuvaaja Harri Säynevirta

“A well-organized event! Inspiring, diverse, and timely presentations. Warm-hearted people.”