SOHJO Business Event - Shaping the Luminous Future | March 26-27, 2026

March 26–27, 2026
Venue: Original Sokos Hotel Kimmel, Joensuu

SOHJO 2026 is Eastern Finland’s biggest business event.
It unites startups, investors, innovation, technology, and creativity – to meet the future together.

The Spark you can only find in Eastern Finland, powered by Business Joensuu.

#sohjo
#businessjoensuu

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SOHJO Business Event 2025 | Business Joensuu

International Festival of Inspiration and Creativity

SOHJO 2026 business event brings together inspiring keynotes, expert panel discussions, hands-on workshops and cross-sector collaboration from all over the world. More than just an event, it is Eastern Finland’s coolest and boldest stage for entrepreneurship, startups, creativity and encounters – filled with pure business festival spirit.

The primary language of the festival will be English.
Dress code: Business Festival

SOHJO Keynote Speakers

We’re excited to announce the keynote speakers for SOHJO 2026 - with more big announcements on the way!

Peter Vesterbacka

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Sanna Rautio

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Ronny Eriksson

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Kari Kola

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Irene Viinikkala

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Ina Mikkola

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Tiina Laisi-Puheloinen

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Arska & Dolly

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Erja Retzén

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Taavi Kuisma

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Petri Lauronen

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Kaisa Rönkkö

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Hermanni Hakalisto

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Susicorn Startup Competition

Susicorn is where bold, future-shaping business ideas and startup innovations compete for the Brightest Susicorn Award, a launchpad for growth from the greater Joensuu region to the world, and the attention of investors and partners.

Companies, startups, spinoffs, students, and innovation- and business-minded individuals and teams from around the world are invited to submit their ideas between January 1 and 31, 2026.

The Susicorn final - Pitch for the Brightest Susicorn - will take place at SOHJO on March 27, 2026, where six finalists will pitch their innovations live on stage to the Susicorn jury and audience.

SOHJO Momentum Ticket €150 + VAT 25,5%
(normal price €170 + VAT 25,5 %)

From investors and business innovators to public-sector leaders, educators, and curious minds — SOHJO is for everyone shaping the future.

SOHJO’s speakers are now out — and there’s much more to come!

These SOHJO Momentum Tickets are your chance to secure your spot at Eastern Finland’s most exciting business event early - be quick and join SOHJO!

Only a limited number of SOHJO Momentum Tickets are available at the special price of €150 + VAT 25.5%
(normal price €170 + VAT 25.5%)

SOHJO event ticket includes:

Access to the entire SOHJO program on March 26–27, 2026
Early access to the B2B matchmaking and networking platform – book the best meeting slots with the most interesting SOHJO attendees in advance.
Lunch on SOHJO Friday, March 27
Non-stop coffee & tea throughout both event days

€150 + VAT 25.5% (reg. €170 + VAT 25.5%)

Buy your SOHJO 2026 Ticket

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

“The talks were inspiring and covered the event’s theme broadly!"

SOHJO Business Event 2025 - Thinglink's key note - Business Joensuu - valokuvaaja Harri Säynevirta

"What stuck with me most from SOHJO was the amazing buzz. There was almost an overload of options — so many interesting presentations, I wished I could’ve been in two places at once!"

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

"The event had the feel of a major production—even a Slush-level vibe! For me, the panel discussions were the highlight, especially the NATO-themed discussion downstairs, which really stood out. This kind of wake-up call is exactly what we need about the dangers of TikTok and similar platforms, phishing, and cyber threats."

SOHJO Business Event 2025 - Suden Suu Pitch Competition - Business Joensuu

"The Suden suu pitch competition was interesting and showcased new business ideas beautifully!"

SOHJO Business Event 2025 - Business Joensuu - Valokuvaaja Harri Säynevirta

“A well-organized event! Inspiring, diverse, and timely presentations. Warm-hearted people.”