SOHJO Business Event - Shaping the Luminous Future | March 26-27, 2026

March 26–27, 2026
Venue: Original Sokos Hotel Kimmel, Joensuu

SOHJO 2026 is Eastern Finland’s biggest business event.
It unites startups, investors, innovation, technology, and creativity – to meet the future together.

The Spark you can only find in Eastern Finland, powered by Business Joensuu.

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SOHJO Business Event 2025 | Business Joensuu

International Festival of Inspiration and Creativity

SOHJO 2026 business event brings together inspiring keynotes, expert panel discussions, hands-on workshops and cross-sector collaboration from all over the world. More than just an event, it is Eastern Finland’s coolest and boldest stage for entrepreneurship, startups, creativity and encounters – filled with pure business festival spirit.

The primary language of the festival will be English.
Dress code: Business Festival.

SOHJO kicks off with side events across Joensuu throughout the week leading up to the main festival days. From networking meetups to creative sessions, these gatherings keep the coolest business festival atmosphere alive, turning the city into a vibrant hub of ideas, creativity and encounters.

The first SOHJO 2026 keynote speakers, partners and event program are about to drop. Follow us and be the first to catch the news!

Susicorn Startup Competition

The Susicorn Startup Competition 2026 is where bold and visionary business ideas meet bright futures. The competition entry is January 1–31, 2026. The final will be held on the SOHJO Stage on March 27, 2026.

The Susicorn Startup Competition is open for all entrepreneurs, startups, researchers, students, and innovation-driven teams from Finland and abroad. The six finalists will step onto the Pitch for the Brightest Susicorn stage at SOHJO 2026, presenting their ideas to FiBAN business angels and the SOHJO audience.

The winner will receive an exciting prize package, including a €15,000 award and an exclusive direct entry to FiBAN Pitch Finland in spring 2026.

SOHJO Tickets for Professionals & Changemakers

From investors and business innovators to public sector leaders, educators, and curious minds – the SOHJO Early Bird ticket is for everyone shaping the future.

Black Week offer: –15% off the SOHJO 2026 event ticket!

Buy your two-day SOHJO 2026 event ticket with a 15% discount by 30 November 2025!

SOHJO Ticket price: €99 (+ VAT 25.5%)
Black Week price: €84.15 (+ VAT 25.5%)
Use the promo code: SOHJOBLACKWEEK

SOHJO event ticket includes:

Access to the entire SOHJO program on March 26–27, 2026
Early access to the B2B matchmaking and networking platform – book the best meeting slots with the most interesting SOHJO attendees in advance.
Lunch on SOHJO Friday, March 27
Non-stop coffee & tea throughout both event days

€99 (- 15 % off until 30.11.2025)

Buy your SOHJO 2026 Ticket

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

“The talks were inspiring and covered the event’s theme broadly!"

SOHJO Business Event 2025 - Thinglink's key note - Business Joensuu - valokuvaaja Harri Säynevirta

"What stuck with me most from SOHJO was the amazing buzz. There was almost an overload of options — so many interesting presentations, I wished I could’ve been in two places at once!"

SOHJO Business Event 2025 - Panel - Business Joensuu - Valokuvaaja Harri Säynevirta

"The event had the feel of a major production—even a Slush-level vibe! For me, the panel discussions were the highlight, especially the NATO-themed discussion downstairs, which really stood out. This kind of wake-up call is exactly what we need about the dangers of TikTok and similar platforms, phishing, and cyber threats."

SOHJO Business Event 2025 - Suden Suu Pitch Competition - Business Joensuu

"The Suden suu pitch competition was interesting and showcased new business ideas beautifully!"

SOHJO Business Event 2025 - Business Joensuu - Valokuvaaja Harri Säynevirta

“A well-organized event! Inspiring, diverse, and timely presentations. Warm-hearted people.”