
SOHJO Business Event - Shaping the Luminous Future
March 26–27, 2026
Venue: Original Sokos Hotel Kimmel, Joensuu
SOHJO 2026 is Eastern Finland’s biggest business event.
It unites startups, investors, innovation, technology, and creativity – to meet the future together.
The Spark you can only find in Eastern Finland, powered by Business Joensuu.
#sohjo
#businessjoensuu
International Festival of Inspiration and Creativity
SOHJO 2026 business event brings together inspiring keynotes, expert panel discussions, hands-on workshops and cross-sector collaboration from all over the world. More than just an event, it is Eastern Finland’s coolest and boldest stage for entrepreneurship, startups, creativity and encounters – filled with pure business festival spirit.
The primary language of the festival will be English.
Dress code: Business Festival
Luminous Program, Impactful Side Events
Explore the SOHJO program and side events where business and technology meet creativity, and meaningful connections are made - bringing the festival buzz to Joensuu throughout the SOHJO week.
Susicorn Startup Competition
Susicorn is where bold, future-shaping business ideas and startup innovations compete for the Brightest Susicorn Award, a launchpad for growth from the greater Joensuu region to the world, and the attention of investors and partners.
Companies, startups, spinoffs, students, and innovation- and business-minded individuals and teams from around the world are invited to submit their ideas between January 1 and 31, 2026.
The Susicorn final - Pitch for the Brightest Susicorn - will take place at SOHJO on March 27, 2026, where six finalists will pitch their innovations live on stage to the Susicorn jury and audience.
SOHJO Tickets for Professionals & Changemakers
SOHJO Momentum II Ticket €160 + VAT 25,5%
(normal price €170 + VAT 25,5 %)
From investors and business innovators to public-sector leaders, educators, and curious minds — SOHJO is for everyone shaping the future.
SOHJO’s speakers are now out — and there’s much more to come!
These SOHJO Momentum II Tickets are your chance to secure your spot at Eastern Finland’s most exciting business event early - be quick and join SOHJO!
Only a limited number of SOHJO Momentum II Tickets are available at the special price of €160 + VAT 25.5%
(normal price €170 + VAT 25.5%)
SOHJO event ticket includes:
- Access to the entire SOHJO program on March 26–27, 2026
- Early access to the B2B matchmaking and networking platform – book the best meeting slots with the most interesting SOHJO attendees in advance.
- Lunch on SOHJO Friday, March 27
- Non-stop coffee & tea throughout both event days
€160 + VAT 25.5% (reg. €170 + VAT 25.5%)
SOHJO 2025 vibes
"What stuck with me most from SOHJO was the amazing buzz. There was almost an overload of options — so many interesting presentations, I wished I could’ve been in two places at once!"
"The event had the feel of a major production—even a Slush-level vibe! For me, the panel discussions were the highlight, especially the NATO-themed discussion downstairs, which really stood out. This kind of wake-up call is exactly what we need about the dangers of TikTok and similar platforms, phishing, and cyber threats."
"The Suden suu pitch competition was interesting and showcased new business ideas beautifully!"
“A well-organized event! Inspiring, diverse, and timely presentations. Warm-hearted people.”

