Keynote:
East of Bold: Building Growth Stories from the Edge of Europe
Sanna Rautio is Head of Revenue Operations at Avidly and a passionate advocate for Eastern Finland. With over 20 years of experience in marketing and entrepreneurship, she helps organizations turn data, creativity, and strategy into sustainable growth. Sanna is also a board member at Liiga-SaiPa and an active voice in building Eastern Finland’s future.
How do you build growth in a region often seen as remote, quiet, or even declining?
Sanna Rautio believes the East is not behind — it's ahead. In her keynote "East of Bold: Building Growth Stories from the Edge of Europe" Sanna shares insights from Eastern Finland’s most inspiring transformation stories, where courage, creativity and collaboration have replaced pessimism. A talk for anyone who believes that great ideas don’t come from the centre – they come from the edge.
We’re thrilled to welcome Sanna to SOHJO Business Event 2026 as part of the Avidly x SOHJO partnership.