SOHJO Business Event 2026: Petri Lauronen

Panel Discussion:
Persona vs. Purpose: What Makes a Brand Truly Shine? 

Petri Lauronen is a creative visionary, storyteller and co-founder of BrainyDay Oy, a media production company where narrative meets innovation. With a background in storytelling and brand marketing, Petri and his team identifies the emotional core of stories and translates it into impactful, feeling-driven brand videos. His purpose is to bring ideas to life in ways that feel authentic, human, and truly memorable.

At SOHJO 2026, Petri brings his deep understanding of visual storytelling to our panel discussion ‘Persona vs. Purpose: What Makes a Brand Truly Shine?’, to explore what elevates a brand from visible to vibrant. As someone who lives at the intersection of creativity, culture and real‑time media, he bridges the gap between who we appear to be and why we exist — a core tension at the heart of every expressive brand, whether personal or corporate.

Beyond the panel room, BrainyDay is also powering SOHJO’s Aftermovie Real‑Time production, capturing the spirit of the event and presenting it to audiences immediately at the close of the day on March 27th. BrainyDay’s work amplifies not only memory — but a movie-like storyteller impact, awaking true emotions.

For Petri and BrainyDay, a brand isn’t just seen. It’s felt. And that feeling is its true shine.

We’re thrilled to welcome Petri to SOHJO Business Event as part of the BrainyDay x SOHJO partnership!