Keynote:
Impossible is Nothing

Peter Vesterbacka is one of the most recognized figures in the global startup and innovation landscape. As the founder of Slush, Europe’s leading startup event, and the driving force behind the Angry Birds phenomenon at Rovio, Peter has shaped how the world sees Finnish entrepreneurship.

With deep roots in international business, education reform, and bold megaprojects like the FinEst Bay Area tunnel between Finland and Estonia, Peter’s keynote “Impossible is Nothing” is more than a speech – it’s a call to dream bigger, build bolder, and pitch harder.

Whether it’s founding unicorns, susicorns or tunnels, Peter Vesterbacka’s vision continues to shape the future of innovation.

At SOHJO 2026, Peter takes the stage just before the Wolf’s Den: Susicorn Startup Competition Final – Pitch for the Brightest. He will also join the jury as one of the Wolves, as Finland’s oldest startup competition culminates in a high-stakes pitch showdown on the SOHJO Susicorn stage. 

We’re thrilled to welcome Peter to SOHJO Business Event 2026! Get ready for bold, fearless thinking and a front-row seat to the future of startups and innovation.