Fire Chat:
Glow & Grow – How Creative Power Drives International Success

What becomes possible when creativity drives a company’s growth?

Jere Ruotsalainen is the COO, Creative Director and Co-Founder of Fantasia Works, an internationally growing experience design company creating immersive spaces for FECs, playgrounds, museums and activity parks around the world. With over 25 years of experience in experiential design, concept creation and creative entrepreneurship, Jere has built a career around turning creative vision into scalable value.

Growth often comes from originality and the ability to create unforgettable experiences or something people have never seen before. When creativity leads, it can shape what is being sold, raise the perceived value, and open doors to partnerships and new markets internationally.

At SOHJO 2026, Jere joins Kati Nuora (Finnish Arts and Cultural Agency) for a Fire Chat on how creative work becomes international business. We’ll talk about turning strong ideas into sellable concepts, what kinds of collaborations help projects travel across borders, and what it takes to build demand in global markets.

If you want to scale or stand out, collaborate with creative talent from day one.