SOHJO Business Event 2026: Erja Retzén

Ringing into the Future: Nasdaq’s Closing Bell at SOHJO 2026

Erja Retzén, a recognized voice in the Nordic investment landscape and Director of Global Listing Services at Nasdaq Nordic, brings a truly iconic moment to SOHJO 2026. With her background supporting growth companies, Erja embodies the bridge between ambition and access, between startup spark and sustainable scale. With roots in North Karelia, Erja is especially excited to reconnect with the region’s luminous startup scene — and to witness up close how bold innovation continues to rise from the edge.

At SOHJO, Erja will host a special Nasdaq Closing Bell Ceremony, an exclusive moment where the legendary exchange bell rings not in Helsinki — but right here in Joensuu. For Nasdaq, the Closing Bell signals the end of the trading day. For SOHJO, it ignites a celebration of innovation, future potential, and fearless founders.

During the Nasdaq Closing Bell Ceremony Erja also shares insights into the future of listings, why visibility still matters, and how startups from unexpected regions — like North Karelia — can find their way to the spotlight and the stock exchange.

We’re also proud to announce that the winner of the Susicorn Startup Competition will be honored in lights — with a special congratulatory message displayed on the Nasdaq Tower in New York. This is pure validation — that bold ideas born at the edge can shine at the center.

We’re thrilled to welcome Erja to SOHJO Business Event 2026 as part of the Nasdaq x SOHJO partnership.